May 31 is World No-Tobacco Day (WNTD) 2000. This year's theme, "Entertainment and Tobacco Promotion---Countering the Deception," intends to raise awareness of the tobacco industry's global marketing practices and to mobilize action to counter the industry

To build global support for tobacco-control measures, the World Health Organization (WHO) has developed the "Tobacco Kills---Don't Be Duped" media initiative. This effort includes distribution of products with the "Bob'' image (Figure 1), public service announcements featuring a super model and pop group, and a video with entertainers, artists, and sports figures endorsing antitobacco messages. Local and regional WNTD events will take place around the world, especially in countries where tobacco marketing remains largely unregulated. Additional information about World No-Tobacco Day 2000 is available at WHO's World-Wide Web site, http://www.who.int/toh/media/wntd2000/wntd2000.htm*, and at CDC's Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion site, http://www.cdc.gov/tobacco, or telephone (800) 232-1311.

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