According to Mayor Bloomberg's opinion the main purpose of such offer is to prevent the young generation from harmful habit that leads to shorter life period.

Mayor Bloomberg states that this ban is directed first of all to decrease the number of young smokers. According to his point of view 'out of sight doesn't always mean out of mind' but he added that there are the exclusions. He spoke about the impulse purchases which are often made by young people when they see brightly arranged things in the stores. Besides the attractive package teens are in such age when curiosity and desire to try everything new are the dominant factors. When everything around them is driven by modern advertisement it's difficult to refrain.

Mayor Bloomberg emphasized that New York should be the first city where the proposed law is going to be implemented for the first time. He added that displaying tobacco products in the stores is today a normal activity. In such a way stores invite young generation to try the tobacco products. The Bloomberg's proposal presupposes not the complete elimination of the tobacco products from stores but their sale 'under curtains'. It means they should be sold in separate rooms or anywhere. The main thing is not to put them for public view.

The Bloomberg's offer represents a new attempt to attract the attention of Public Health Ministry and other institutions to the problem of smoking consequences. Up to now smoking cigarettes has been prohibited in public places, beaches and parks and in a row of bars and restaurants. Bloomberg states that the new proposal will be regarded in the City Council and its Speaker Christine Quinn is open for discussion in this direction.

The reaction of store owners was directly the opposite. The manager of a bodega in the East Village, Muhamad Hossain, was agitated by such a proposal referring to cigarettes sale. He stressed that everything he sells in his store is legal and there are no reasons to hide the goods. The manager of the Village Gourmet Grocery on Second Ave., Jabed Ahmed, added that the previous requirement urging to keep tobacco products behind the counter and away from children was already the limit.