This week Reynolds American Inc announced that once again will begin full-scale revivals of once forgotten brand Revo. Revo is a brand of tobacco cigarettes which "heat but not burn," (a cigarette with carbon tip that heats tobacco after being l

RICHMOND, Va. - Reynolds American Inc. also decided to make a contribution in the list of brands, that started to produce alternative smoking products. So, this week Reynolds American Inc announced that once again will begin full-scale revivals of once forgotten brand Revo. Revo is a brand of tobacco cigarettes which "heat but not burn," (a cigarette with carbon tip that heats tobacco after being lit). As the manufacturer claims they don't leave ashes or unpleasant lingering smell as regular cigarettes.

First "heat-not-burn" cigarette were launched in mid - 1990s and called Eclipse, but this product had no success. The 20 years ago, smokers considered them as very unusual cigarettes with strange taste, in addition, they were more difficult to use. Today, Reynolds American Inc hopes in greater success of this brand, because now alternative types of smoking are in trend, such type of cigarettes may be suitable to smokers and on the background of electronic cigarettes will not seem to be so unusual.

"Heat-not-burn technology was 20 years ahead of when consumers were ready for it. It needed the mass presence of vapor products to open up an experience-base that smokers understood," said J. Brice O'Brien, company's head of consumer marketing.

Reynolds American Inc. are confident in the success of Revo brand (which will be released in 2015), because in these cigarettes, unlike e-cigarettes is used a real tobacco, but not a liquid with nicotine and tobacco taste. "Smokers will enjoy the fact that here is used real tobacco rather than liquid nicotine, this could make them more attractive to cigarette smokers," O'Brien said. According to the manufacturer's assumption a pack of Revo cigarettes will cost like an ordinary pack of cigarettes today, about $6.

According to the US Public Health Service more than one billion smokers at the moment want to quit smoking, or switch to an alternative method of smoking. In America, according to the Centers for Disease Control and Prevention, about 42 million adult smokers (nearly half of the nation) trying to quit smoking each year, many of them switched to nicotine patches, nicotine gum and electronic cigarettes to quit this bad habit.