R.J. Reynolds Denies Targeting Youth in Advertising, WSJ Says
04/22/02
Sacramento, April 22 (Bloomberg) -- R.J. Reynolds Tobacco Holdings Inc., the second-biggest U.S. cigarette maker, denies targeting children with its advertising, which would put it in breach of a 1998 multistate tobacco agreement, the Wall Street Journal
The State of California will argue in today's initial hearing that the company has ``continuously and systematically targeted youth'' by advertising in magazines including Rolling Stone and Sports Illustrated, the paper said.
Separately, the U.S. is asking that warning labels cover half of the display surfaces of all cigarette packaging, and that health information messages from the surgeon general be inserted or placed on side panels of all tobacco production a bid to cut the number of smokers.
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