Recently there has been published a new research in the scientific journal 'Addictions' which states that plain packaging of cigarettes might be an incentive to focus the attention to the health warnings signs on the package.

By 'plain packaging' one presupposes the cigarettes packed in standard simple packages which should considerably differ from the stylish designed packages. This attempt is directed mostly to the young smokers thus urging them to refuse of smoking.

The experiment held by the researches showed that the so-called occasional smokers paid more attention to the health warnings on the plain packs than to those on the branded packs. The daily smokers ignored all warnings at all while those people who never smoked paid attention to the health warnings on both plain and branded cigarette packets.

The research was held among the adolescents as it is believed they are more tended to pay attention to the external look of a package, while people of ripe years do not care so much about the way cigarette package looks. Though the research results are quite evident they tried to emphasize once again that plain packaging might discourage the young smokers to continue the habit.

However, everything is quite relative. And every person has a right to choose. For some people smoking is a life style that helps them feel well, while for others it is just a harmful habit which they try to quit. The way each person perceives the reality becomes a part of life. It is important to find that angle from which the reality will be perceived the way you would like to see it.