WASHINGTON, April 18 /PRNewswire/ -- HealthMedia, Inc., a leading-edge lifestyle management and disease prevention company, together with Georgetown University, announced today the launch of a unique, campus-wide smoking cessation program, HealthMedia(

Georgetown University will implement Breathe across campus this month. The program, based on next generation technology, will be available online to all members of the University community, including faculty, staff, students, and spouses. After completing a comprehensive yet brief questionnaire, each participant will be provided with a custom tailored, four-part smoking cessation action plan specifically created for that individual. "At Georgetown, we are committed to caring for the whole person," said Carol Day, RN, CNS, MSN, director of The Center for Health Enhancement at Georgetown. "Central to this philosophy is the development and implementation of programs and incentives that promote the health and well-being of our community. We recognize that smoking is a major public health issue and are pleased to partner with HealthMedia to provide superior health management opportunities to our students, faculty, and staff." HealthMedia has created a suite of Lifestyle Management Programs that includes smoking cessation, nutrition, overall health and wellness, weight management and stress management. As with all HealthMedia products, the company drew upon years of extensive knowledge, skill and practical experience in behavior change science and smoking cessation techniques to create Breathe. HealthMedia currently provides behavior change support programs for smoking cessation for GlaxoSmithKline in the United States and NiQuitin(R) in Germany. The full suite of products, including Breathe, is powered by HealthMedia's proprietary technology platform, the Expert Tailored Counseling (ETC) tailoring engine. The ETC engine allows Breathe to rival the effectiveness of personal counseling at a cost marginally higher than brochures, is easy to use, convenient, and completely private. It was also designed to easily reach any size population, regardless of location. ETC creates one-of-a-kind custom programs that are deeply tailored for every participant using the product. Tailored programs have been found to be highly effective in changing health behaviors, including smoking cessation. Convenience, ease of use, and high relevance to the individual are some of the factors that lead to increased participation and higher quit rates. "HealthMedia is proud to have Georgetown University as a client. The program we've instituted with them is truly ground-breaking, as this partnership marks a revolutionary approach to smoking cessation, in the field of higher education," said Ted Dacko, CEO and President of HealthMedia. "In addition to our strong presence in the pharmaceutical sector, we are getting tremendous interest from hospitals, universities, health plans, corporations, and state and federal governments." HealthMedia recently secured $1.75 MM in bridge funding. Participants in this round of funding were current investors Avalon Investments of Ann Arbor, MI, and The Princeton Fund of Bloomfield Hills, MI. Total funds secured to date are in excess of $8 MM. The company is seeking additional investors at this time.

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