British Telecommunications Plc has apologized after supplying pagers to a promotion for Marlboro cigarettes, saying it does not want to be involved with promoting tobacco, a spokesman said Saturday.

``It was an error of judgement on behalf of the member of staff who was asked to supply these things. For that we apologize,'' the spokesman said. ``We have no wish to be involved in the promotion of tobacco products.'' The World Health Organization praised BT's stance, the Financial Times said. The cigarette promotion involves young people who attend night clubs being offered a pack of Marlboro in return for their existing cigarettes, the paper said. Philip Morris Cos. Inc., Marlboro's manufacturer, said the promotional cigarettes were only given to those who already smoked.

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