Most Britons welcome the imminent ban on tobacco advertising on television but only around one fifth would support barring ads targeted at children, according to new data.

European advertisers, agencies and broadcasters are mounting a concerted campaign against moves within some European Union countries to widen a Swedish ban on chidren's television advertising. But CIA MediaLab said on Tuesday that new research showed that 80 percent of British parents did not object to TV adverts aimed at children. It said 52 percent of people believed that tobacco adverts should be banned from TV, followed by 30 percent for so-called Alcopops - soft drinks mixed with alcohol. The data showed that 25 percent of all adults wanted to ban children's ads but the number fell to 20 percent of parents. Almost 30 percent of women wanted all alcohol adverts banned against 18 percent of men but only nine percent of men wanted a bar on sanitary products advertising compared with 23 percent of women. The British government announced in June that it would bring forward a ban on all tobacco advertising to December 10, two years before a European deadline

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