MADISON, Wis., Nov. 18 /PRNewswire/ -- Thursday, November 21st, 2002 marks the 26th annual Great American Smokeout, the day when citizens are encouraged to give up smoking. This year, the American Academy of Cosmetic Dentistry (AACD) hopes consumers rewar

"Teeth whitening treatments are the perfect compliment to quitting smoking," commented AACD President Wynn Okuda, DMD, of Honolulu, Hawaii. "Unattractive tobacco stains can be virtually erased by undergoing a whitening procedure performed by an AACD dentist." In a study by the AACD, consumer demand for teeth whitening procedures has increased by more than 300% since 1996,* which has translated into more dentists offering in-office treatments and more dental companies producing over-the-counter (OTC) whitening products. Additionally, nearly 88% of AACD members reported that at-home custom-fitted whitening trays, supervised by a dentist, remain the most effective teeth whitening procedure. Prices for different treatment options vary nationwide, but can range from $50 to $500. Consumers have several options for brightening their smiles, but should consult their AACD dentist to find out which teeth whitening procedure is best for them. These include: At-home Dentist-Supervised Treatment -- Patients wear a custom-fitted mouth tray containing whitening gel for a few hours each day or night for one to two weeks. Trays can be adjusted to lighten individual teeth. Severe tobacco stains can often be removed with extended use of a home whitening system prescribed by an AACD dentist. In-Office Power Whitening -- A whitening gel containing a high concentration of hydrogen peroxide is applied to the teeth and desired results can often be achieved in just one visit to an AACD dentist. At- home treatments, as described above, may be recommended to enhance effectiveness. Over-the-Counter Kits -- While numerous OTC kits are now available, dentist-supervised treatments remain the safest way to remove cigarette stains. OTC trays often fit improperly and can release whitening gel that results in irritated gums and less effective results. In addition, dentists can monitor each patient's sensitivity in supervised treatments, but not with OTC kits. Consumers around the world can access the AACD's free patient referral and information network service by calling toll-free to 800.543.9220, or by visiting www.aacd.com .

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